Marketing Strategy

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Internet is not forgotten. He doesn’t forgive either. Half of the residents searched for other people and their own information, noting how our slip became a biographical milestone. Social media is the best search engine. In a time of fast-paced culture and direct communication, social media is a powerful loudspeaker …

Social media is a great way for brands to stay in touch with their target audience, engage them in conversation, and drive conversions. Even more so now, when people rely on these channels to follow, search for trusted information they are interested in, consume content and buy. With more than 89 million social media users in Mexico (We Are Social / Hootsuite), those from social isolation spend 42 percent more of their time (Nielsen Ibope) on platforms like Facebook, WhatsApp, Twitter, Instagram and YouTube, it’s important that brands stay are ahead of the curve in their social media marketing efforts. Doing so will help them take advantage of new “social” scenarios to increase engagement and stay relevant in their market. With these 6 steps you can adjust your social media marketing strategy towards the new normal: 1. Be more empathetic than ever: Today’s consumers expect more from brands than simply supplying the products and services necessary to meet certain needs; they want brands to address the post–COVID environment as part of their marketing strategy, demonstrating how they support their diverse audience to live under this new paradigm. New consumers are willing to buy nothing from a brand that shows no commitment to this difficult time. 2. Inspire by telling your brand’s story: In times of crisis, when brands can’t afford promotions and giveaways to attract users, telling their story becomes a precious diamond. And social media is a great channel for telling brand stories, educating, inspiring, and entertaining consumers. You can share who is a part of the company and what they …